Social Media

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Social media is an essential channel of communication for nurses. However, many warnings about the risks related to social media have kept nurses from using this technology effectively. I demonstrate how technology is part of nursing work, and connecting nurses together. For example, my YouTube channel has videos on nursing issues and research.

As part of a role in nursing education, I spearheaded the launch of an integrated social media platform for nurses working at a large hospital. This platform included 5 different social media applications, and provided clinical education, professional development, and enhanced the image of nursing as a profession. The educational component of my program was ground-breaking, as it was one of the first campaigns to use social media to for clinical education.

I used social media for a variety of innovative projects, including nursing history images on Instagram and the first known livetweets of nursing shifts. These project all help to shift the conversation around nursing to focus on our expertise and valuable contributions to healthcare. This is continued in initiatives to teach student nurses how to use social media as a nursing competency. See the publications accompanying these projects below. Nurses can use social media for professional advancement and patient advocacy. I am proud to be a leader in these efforts.

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And learn more about professional social media use from my latest publications:

Jackson, J., Gettings, S., & Metcalfe, A. (2018). “The power of Twitter”: Using social media at a conference with nursing students. Nurse Education Today, 68, 188-191. doi:

De Sousa, F., Jackson, J., Young, R., Basa, R., Cloutier, E., Fourney, A., & Devecseri, K. (2018). A social media intervention to improve hypoglycaemia management at a multi-centre hospital: A quality improvement pilot for clinical nurses. Contemporary Nurse, 10, 1-17.

Jackson, J. (2018). Teaching tips: Using social media to support clinical education. The Journal of Continuing Education in Nursing. 48, 12, 541-524.

Jackson, J., & Kennedy, M. (2015). Developing a social media platform for nurses. Nursing Standard, 30, 46-52.

Jackson, J., & Mitchell, R. (2015). Day in the life: Livetweets as a professional tool. American Nurse Today, 10.

Jackson, J., Fraser, R., & Ash, P. (2014). Connecting social media and nursing: Insights for promoting health for individuals and professional use. Online Journal of Issues in Nursing. Vol. 19, DOI: 10.3912/OJIN.Vol19No03Man02